Bright
Kitchen
What is a host kitchen and how to get started?
Case Study
From zero to hero in 3 weeks
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How we added 20K revenue to Restaurant-Café de Beuntjes in Utrecht without prior delivery experience
July 2022 Bright Kitchen
What are Host Kitchens and Virtual Restaurants?
- Virtual restaurants brands are delivery-only food concepts that are optimised for delivery platforms.
Bright Kitchen developed 30+ different virtual brands in the last five years.
Always with the online customer in mind and with the best marketing partners for visibility.
Our brands allow for speedy delivery, best in class ratings (>4.6 stars)
and the highest margins for you, the host preparing the menu's.
- A host kitchen prepares another brand's menus for local delivery.
Within weeks you can start as a host kitchen and start selling one or multiple of our high performing brands from your kitchen.
Our customers order via Uber Eats, Deliveroo and Thuisbezorgd who manage the delivery. Bright Kitchen takes care of everything else.
All you need to do as a partner is to prepare the food - and even that we've made ridiculously simple.
Case study
Restaurant-Café de Beuntjes Utrecht
A Restaurant, Bar & Cafe which offers dine-in services to small and large groups and offers a wine and wellness centre within it's establishment as well
Where?
Utrecht
The fourth largest city in the Netherlands, with a population of 345 000
The
Onboarding
Step 1
Together with the operational manager at the location we set out 9 short digital meetings in 3 weeks in which we execute on the onboarding. The meetings cover topics such as getting set up with our suppliers, the trainings of staff and how start and stay successful.
Step 2
Executing on the Planning Document. Bright Kitchen onboards the partner with the suppliers, the delivery platforms and makes sure the Partner has all the tools needed in the kitchen to operate the brand succesfully and all staff has finished the online training course.
Step 3
Going live. Bright Kitchen's onboarding team goes to the partner location on the live date to make sure all the hardware and software is setup and installed. The final trainings are done in person and we make sure every detail is taking care of. Also there is a direct support line via our Franchise Intranet and Restaurant Succes Manager.
Example setup
1 x Tablet for all orders
1 x Convection oven
1 x Saladiere
not supplied standart
Sauces
Packing materials
Buns
Before
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The corner in their kitchen was used to stall things but could easily be made free to fit in our burger brand
Training
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Every staff member receives both online and offline training from our restaurant succes manager.
FIrst Burger
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All hardworking staff needs to eat - what better way to start your workday with the best Vegan Burger in Town.
First order
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On the live date we received our first order within 10 minutes of being live, and this result had to be celebrated!
Restaurant-Café de Beuntjes Utrecht
The Results
Bright
Kitchen
In the first two weeks De Beuntjes generated
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Within weeks Bright Kitchen added substantial extra revenue to Restaurant Cafe de Beuntjes' Kitchen
€10.229,19
Revenue excluding VAT
469
Orders
€21,83
Average Order Value
After the first month they did more than 20K in revenue and almost a 1000 orders
Just with ONE brand
The Average Food Cost of Vegan Burger Brothers
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Bright Kitchen creates all menus from scratch . Always with the online customer and delivery driver in mind. We test and validate different products, packaging, ingredients, preparation techniques and scrutinise everything we do by cold hard data such as reviews, food cost, staff cost and preparation time in seconds.
21%
Bright
Kitchen
A couple of
words from
our partner.
What was your motivation to start working with Bright Kitchen?
To create additional revenue with the kitchen we already have and the timing.
What concerns did you have toward the model in the beginning?
The main worry was whether it would run well enough and whether it would become too chaotic in combination with our own kitchen menu. Now after being live for 8 weeks, those concerns have all fallen away, the concepts work well side by side but also sometimes complement eachother with staffing and purchasing.
How did you experience the onboarding process and live day?
The onboarding was good and clear. The planning as led by BK's team from start to live day was extensive and well kept up with every meeting. This made it clear what everyone was doing and therefore the preparation was good. If I had any questions, I could always contact Harry. On the Live day we did more orders than expected and all the staff really like the concept and the products. All the orders are really easy to make.
Jasper van Leeuwen
Restaurant-Café de Beuntjes Utrecht
Anything else you want to share?
It's great that we have weekly checkins on how everything is going, so we're constantly improving. This means we are and staying happy with the collaboration!
